Without calling ourselves 'experts', we'd like to think we've learned a little about what our clients enjoy, having hosted some 7,000 wine tastings (should our modest calculations be accurate). What we've seen proved over and over, is that people enjoy provocation more often than the obvious. Maybe not on the first sip, but sip by sip, a wine which provokes allows you to open doors to new discoveries.
For our club selections, we work with small families, artisans, farmers, who, in some cases, don't often have the time, money or mindset to experiment, or they are scared to follow a desire, as the market may hinder or inhibit it. Mistakes can be costly, not only monetarily speaking. Taking a year, or two, or more to understand if a risk pays off is a challenge when you get one harvest per year. Worry is steered by what the market will accept. Paying the bills translates to staying in the box. A place most of us, myself included, can get dangerously comfortable in.
But when you have the most incredible wine club ever, where we aren't curating wines for supermarket shelves to please the masses who prefer that everything taste the anonymously the same - soft, easy and thoughtless - there is opportunity. Our growing tribe of over 1,000 members is unique, searching for something that you'd never find on the shelves of Trader Joes or Ralphs, looking to surprise friends and family with something special with a story.
We simply serve as a liaison to facilitate this - providing small investments, or recommendations on winemaking techniques, and offering a niche segment which will appreciate an exclusive bottle. We're not there to make wine - we leave that to the experts, aka the winemaker - but we're there to change the status quo when we see an opportunity. We're there to create the extraordinary, to push boundaries, and see what's possible.
In doing this, everyone wins.
Our winemakers get to realize a wine which maybe they dreamed of making, but was inhibited by market demands. Our wine club members get something truly special, not on the market, a wine available only to them and we also get the deep pleasure of watching the entire idea be cultivated, nurtured and born as a baby for our club. All of this means risk, but so far the outcomes have rewarded all involved quite generously.
We created 5 masterpieces below (or so you've told us), exclusively available to Roscioli wine club members, and we're just getting started.
Vino da Rimessa - our first exclusive winemaker collaboration
Ddefiu - passito "non-passito"
In Summa - impossible to sum up here
Drinking Cirò's Catalanesca, Alessandro hinted at the idea of fermenting the wine in amphora, in a parallel attempt to keep the memory of that villa experience alive. Cirò sighs..."mmm yeah but the market...I don't know they'd 'understand' a Catalanesca aged in amphora." Alessandro replied, "but I feel like it'd give that extra sense of personality to the wine, that it could somehow help show off the territory even more".
Desire, risk, maybe, maybe not, I'd love to try, but...the market, the expense, the unknown... churned in Cirò's mind. "An amphora costs around 5,000 euros" he eventually said... "And if we promise to buy it for our wine club, no matter what??" we replied, as we said a Hail Mary to the sky, praying this wouldn't become something we fed the kitchen sink with.
Rosso di San Giovenale - privately selected cuvée of 5 barrels by Roscioli
Will you be the next one we thank??
- to bring you the unexpected, something original, special and surprising
- to challenge the mass market and how great wine is defined
- to open up your mind
- to never stop creating what we believe in
- to create a community where together we are greater than the sum of ourselves
- to even give you the opportunity to make wine-making decisions with us.
We exist to bring you the most unique, moving, awe-inspiring, passionate, and creative wine club in the world, period. Ready to join us?
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